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A story of passion
It all starts in 1999 on the sunny shores of Spain. At the time, a small team of enthusiasts set themselves a challenge: to create lures capable of standing out not only for their effectiveness, but also for their design and durability. The result was Fishus Lures from the very first models, this brand has attracted the attention of anglers looking for serious equipment designed by enthusiasts for enthusiasts.
For two decades, Fishus has been patiently building its reputation. The brand gained ground with boldly designed lures, always designed to appeal to fish and anglers alike. But it's in 2019 a major turning point came with the arrival of a craftsman whose name is now well known in the industry: Isaac Lorenzo .
Isaac Lorenzo, the craftsman behind the revolution
Before joining Fishus, Isaac Lorenzo was already shaping lures under his own label: Lurenzo . Gradually, his creations became known for their striking realism and original design, offering casting and animation performance as well as innovative looks.
When Fishus invited him to collaborate, the alliance was a natural one. Signed models Fishus by Lurenzo quickly become emblematic: they carry the artisanal soul of their creator while benefiting from the technical expertise and distribution capacity of an already well-established brand.
A philosophy based on passion and authenticity
At Fishus, our philosophy goes beyond simply making lures. The brand takes a global approach: designing fishing tools that inspire confidence, last over time, and make you want to spend hours on the water. Technical efficiency is a given, with carefully crafted swims and meticulous details.
The sturdiness of the materials, the precision of the fittings, the diversity of colors and the aesthetic care all bear witness to the same objective: to offer anglers reliable and beautiful lures, capable of withstanding the violence of an Atlantic bass as well as the assaults of a freshwater pike. This passion for detail, inherited as much from traditional craftsmanship as from modern research, has become the Fishus DNA.
A range designed for all playing fields
Over the years, Fishus has developed a range that reflects this philosophy. While the brand is primarily known for its hard lures âeuros stickbaits, jerkbaits, lipless âeuros it also offers soft lures, designed for natural and versatile animations. In addition, we offer rods and a wide range of accessories to help anglers achieve a complete approach to fishing.
This diversity is not a catalog race, but a desire to cover the full range of situations encountered by modern anglers. Whether animating a stickbait on a Mediterranean hunt, stalking pike in the lakes of Northern Europe or searching for bass from the Atlantic coast, there's a Fishus lure made for adventure.
A brand driven by its community
Fishus' strength lies not only in its products, but also in its close ties with its community. Guides, competitors, enthusiasts... all participate in the life of the brand by testing new products and sharing their feedback. Fishus listens, adjusts, improves. This is undoubtedly why the brand enjoys such loyalty.
With its âeuros slogan "Join the Lure Revolution! âeuros Fishus is not just about buying a lure, it's about becoming part of a collective adventure. That of a gentle revolution, made up of passion, innovation and unforgettable moments on the water.
