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Hello Geoffrey, could you introduce yourself to our readers?
Hello ! Geoffrey Craighero, 36 years old, living in Annecy, a region that inspires me as much by its landscapes as by its dynamism. My background is that of a passionate craftsman: carpenter for 6 years, volunteer fireman for 5 years, and carpenter for 7 years. All trades that forged me, with their rigor, service, resilience and love of a job well done. But for as long as I can remember, another passion has been growing inside me: images.
Video and photography have become much more than a hobby, a way of capturing emotion, telling stories and conveying what makes me tick. Today, entrepreneurship allows me to create, surpass and renew myself every day. I love challenges, meaningful projects and the freedom to combine my passion with my job.
For me, every shoot is a new adventure and every image an opportunity to touch hearts.
Can you tell us about your early days in fishing?
This passion is an inheritance. That of my grandfather, a legendary spoon fisherman in our Haute-Savoie rivers. From the age of 12, I spent hours at his side, much busier untangling my knots than fishing... But it was he who taught me everything: understanding currents, observing ecosystems and, above all, respecting nature.
Beyond techniques, he passed on three indelible values: respect, discretion and resilience. Lessons that go far beyond fishing, and which today also guide my approach to filming. Every river has its own language, every angler its own story, and it's this philosophy that I try to capture through my lens.
When, how and why did you decide to combine your passion with your job?
In August 2020, after five years as a volunteer firefighter (alongside my job as a carpenter) where I was confronted with difficult moments during certain interventions, I could no longer remain without conveying this desire to love life, and the idea of using images naturally came to mind. So I decided to take the plunge.
With my friend Julien Fèche, also in search of adventure, we each launched our own business. At first, it was just another experiment... But I soon realized that it was much more than that. My camera became my passport. It opened the doors to crazy projects and extraordinary encounters, and above all, it gave me a way of sharing the values that make me tick: authenticity, emotion and transmission.
For me, video and photography aren't just tools, they're languages. They're ways of saying, "Look how beautiful, how intense, how fragile life is." And it's this mission that gets me up every morning.
What types of products do you offer, and for whom?
My expertise has been built up in the field, particularly in the outdoor world, where every project is an immersion. I offer tailor-made services, from creation to distribution, for :
- Immortalize moments (event photography, reportage, portraits).
- Telling stories (documentaries, interviews, corporate or association films).
- Bring commercial projects to life (brand videos, content for social networks).
My approach? To listen, advise and co-create with my customers, so that each project reflects their values, emotions and uniqueness. Whether you're a company, an association, an artist or an individual, the aim is the same: to create images that resonate, that touch, and that stay with you.
What does a successful fishing image look like to you?
Beyond technique, a successful image is one that moves you. One that brings tears to your eyes, gives you goose bumps, or transports you elsewhere in an instant. It's not just a landscape, it's pure emotion, a memory that's imprinted on your mind. For me, filming is a hunt for moments. A moment when everything aligns: light, movement, emotion. When an image succeeds in conveying an emotion, it's a winner.
Do you have a shooting memory or anecdote to share?
There are so many... But two moments particularly stand out for me.
The first was to meet Mike Horn's brother Martin, after months of preparation. An interview that moved me, and confirmed that the greatest adventures are often born in the gut.
The second: a trip to Finland with the Nomade Pêche agency. Imagine: 120 km from the first hospital, 10 km from the first neighbor, and us, in the middle of nowhere, capturing images of wild fishing. Total immersion, almost mystical.
But the most beautiful memory is an intimate one. In 2024, after my grandfather's death, I went to Iceland with his favorite spoon, a ripple spoon that he adored. One day, at the edge of a lake, I cast this spoon... And there it was, a 62 cm trout taking the bait. I dedicated the fish to him. Then, symbolically, I left the spoon at the bottom of the lake, as if to hang it on our memories. Even today, when I talk about it, I get goose bumps... (You can see this photo on my Facebook page, Geoffrey Craighero.) Moments like that remind me why I do what I do: to turn emotion into images, and memories into legacies.
Do you still have time to go fishing?
Less than before, it's true! But fishing remains an escape valve, a return to my roots when I find myself alone in the middle of a river. Some shoots even allow me to combine the two, like that memorable day on Lake Annecy with Christophe Martin and William Bordignon from Will Sportfishing. In the space of a few hours, they gave me the chance to experience some magical moments: a superb lake trout and a one-meter pike...
Memories to last a lifetime, and proof that passion, when cultivated, always finds its place. A huge thank you to them for these moments!
How do you view fishing in France and abroad?
With 24 years' hindsight, there's no denying that our rivers are no longer those of my childhood. In Savoie, in the river of my childhood, I used to catch 15 to 20 trout a day; today, I'm happy to catch 5. Fish scarcity is a reality, and it calls into question our relationship with nature.
Abroad, in Ireland, Finland, Iceland or the USA, densities are often higher. But for how long? These trips have also taught me one thing: fishing is a mirror. It reflects our impact on ecosystems... and our ability to preserve them. Perhaps tomorrow, these destinations will face the same challenges as France.
So, yes, I still fish with passion, but with an acute awareness: every fish released, every river respected, is a step towards a sustainable legacy. And that's the beauty of this passion, and it should make us responsible.
