The Live Target brand
Live Target is an Ontario-based Canadian brand specializing in lure design. Initially, Live Target distributed lures designed for fishing black bass, an ultra-popular fish among sport fishermen on the American continent. High-quality lures with excellent results that quickly crossed the Atlantic to the delight of European anglers.
One of the brand's main concepts is to offer anglers imitation lures with stunning realism. Soft or hard lures with impeccable finishes that leave many anglers wanting more.
For freshwater and sea
Many a black-bass angler has been in awe of the near-perfect realism of the Hollow Body Craw. A lure that imitates a crayfish and leaves even the biggest fish indifferent. Today, Live Target's atypical lures occupy an important place in the tackle boxes of black-bass anglers, but not only.
Enthusiasts of pike and zander fishing with lures have also found what they were looking for, as have sea-fishing enthusiasts, who are blown away by the realism and incentive of the lures in the range. Various imitation lures, such as the soft lures imitating a goby, mullet or shrimp, enable sea anglers to offer more than realistic prey to the various predators they seek.
ICT technology
Live Target has developed an innovative technology to optimize its creations: ICT technology. Injected Core Technology consists in encapsulating an extremely realistic lure body in a transparent flexible membrane or shell. This unique process combines efficiency and absolute mimicry. As a result, the vibratory appendages of the various lures are less visible and alter their vibratory potential much less.
A technology that has enabled Live Target to win awards at the various ICAST trade shows, organized by the American Sportfishing Association. Most recently, in 2022, Live Target won the "Best Sea Hard Lure" award with the Live Shrimp.
A wide range of lures
Shad, swimbait, finess or crayfish imitation, jerkbait or popper, the range is wide and constantly evolving. A range that always stands out for the quality of its design and the many imitation colors available. Different sizes and colors enable anglers to use lures in all biotopes and adapt to the conditions encountered.
