BlueBlue, a philosophy
First, take a moment to understand their philosophy:
"Where's your Blue?" Fishermen know the true blue that lurks in the ocean. They continue to fish, to travel, to find that blue again and again.
"The blue you wear on your back is the ocean from the sky"
"The blue you hold in your belly is the sky seen through a fish's eye"
"Youthful memories
Back then, there was something that made your heart beat faster. Maybe it was the tools, the experiences or the achievements. At BlueBlue, we strive to create products that evoke those youthful memories.
"The color blue
We hope our products will fill the hearts of everyone who uses them. And so we dream of ever more beautiful oceans and skies. We believe that these feelings will one day help to protect our planet's environment.
Masanori Muraoka
With this passion in mind, BlueBlue was founded in 2011 by professional angler Masanori Muraoka.
Here's a look at Muraoka's impressive career:
- 1997: Signature with Megabass and Marine Engineer Staff, becoming the only professional member for sea fishing.
- 1998: Contract with Toray Fishing and Katsuichi.
- 2001: Signed with APIA, becoming their first professional member.
- 2002: Partnership with Arrows.
- 2003: Contract with Jado.
- 2007: Alternative founded and signed with Ima.
- 2011: Creation of BlueBlue.
- Today: Professional member for Daiwa.
Number 1 brand in Japan
BlueBlue operates factories in Tateyama and Matsudo, creating innovative designs and unique features that have advanced Japan's saltwater fishing industry.
In an industry marked by constant change, BlueBlue celebrates its 13th anniversary this year. Needless to say, BlueBlue has gained unprecedented popularity, to the point where it can be described as Japan's No. 1 saltwater fishing brand.
Although BlueBlue enjoys overwhelming popularity, its foundation rests on an unshakeable conviction: to create what they really want, without being influenced by market trends.
A rigorous process
The company doesn't set strict production deadlines, committing instead to extensive development tests and fishing field trials.Behind the playful appearance of their products lies a rigorous process. Some models take over three years and more than 100 prototypes to perfect. Remarkably, some projects are even abandoned after such development if they don't meet the team's high standards. This level of passion and dedication defines their approach to product creation.
On the international market, BlueBlue continues to explore new possibilities without yielding to outside pressure. Under the leadership of International Sales Manager and International Tester Koki Tsubakihara, the company is committed to faithfully conveying the essence of Japanese fishing to the world. This is particularly essential in foreign markets, where traditions, prejudices and assumptions often limit the practice of the sport compared to Japan. BlueBlue aims to broaden perspectives and redefine global fishing with authenticity and innovation.
